Web Analytics
What is Web Analytics?
Web analytics refers to the collection, measurement, analysis, and reporting of data related to website usage and user behavior. It involves tracking and analyzing various metrics to gain insights into how users interact with a website, enabling businesses to make data-driven decisions to optimize their online presence and improve user experiences.
Google Web Analytics-4 , previously known as Google Universal Analytics, is a powerful web analytics platform provided by Google. It offers a comprehensive set of features and tools to track and measure website performance, audience behavior, and marketing effectiveness. General raw data we can get from are the followings, but ofcourse not limited to these only. More elaborated below.
- Website Traffic
- Views
- Clicks
- Unique Visitors
- Bounce Rate
- Organic Traffic
- Conversion Rate
- Direct Traffic
The Overall Picture of Web Analytics Process
Setting Business Goal
Clearly define the objectives and goals of your website or online presence. Identify what you want to achieve, such as increasing conversions, improving user engagement, or enhancing website performance.
Implement Tracking
Set up tracking mechanisms using web analytics tools like Google Analytics. Install tracking codes or tags on your website to capture relevant data as visitors interact with your site.
Collect and Analyze Data
Collect data from user interactions, including page views, traffic sources, user behavior, demographics, and more. Analyze this data to gain insights into user patterns, trends, and preferences.
Set Key Performance Indicators (KPIs)
Establish key performance indicators that align with your objectives. Choose metrics like website traffic, conversion rate, bounce rate, average session duration, or any other relevant metrics to measure your progress.
Interpretation and Reporting
Interpret the collected data and analyze it against your defined KPIs. Identify trends, patterns, strengths, weaknesses, and opportunities. Generate reports that communicate the findings and insights to stakeholders.
Actionable Insights and Optimization
Utilize the insights gained from web analytics to make data-driven decisions and optimize your website or online presence. Implement changes to improve user experience, content strategy, marketing campaigns, or any other aspect that aligns with your objectives.
An Overview of Our Top Web Analytics Services ?
- Data-Layer Setup
- GA4 E-Commerce Tracking
- Conversion Tracking
- Google Ads Conversion Tracking
- Dynamic Remarketing Tag
- Enhance E-Commerce Tracking
- Dynamic Value Track without Data-Layer
- Dynamic Remarketing Tag
- Custom JavaScript Variables Creation
- GA4 Acquisition & Engagement Report
- GA4 Monetization and Retention Report
- GA4 Funnel Exploration Report
- GA4 Path Exploration Report
- GA4 Segment Overlap Report
- GA4 Cohort Exploration Report
- GA4 Custom Dimension & Metrics
- GA4 Custom Audience Setup
- Microsoft Clarity and Hotjar Tracking
- GA4 Custom Dimension & Metrics
- GA4 Custom Audience Setup
- Microsoft Clarity and Hotjar Tracking
- Linkup between GA4 & Google Ads
- User Id Tracking
- Cross-Domain Tracking
- Custom Domain Setup with Stape
- Sub Domain Tracking
- Browser Side Tracking
- Server Side Tracking
- Facebook Pixel Conversion API
- GA4 Server-Side Tracking
- Setup Cookie Life Extender
- Events Deduplication
- Dynamic Value Tracking
- Standard Events Setup
- Custom Events Setup
- Lead & Subscription Tracking
- Contact Form 7 Tracking
- Calendly Tracking
- HubSpot Tracking
- AJAX Form Tracking
- Scroll Tracking
- Elementor Form Tracking
- Enrich Form Tracking
- Gravity Form Tracking
- Form Field Tracking
- Thank You Pop-Up Tracking
- HTML5 Audio Player Tracking
- YouTube Video Tracking
- Call Tracking
- Android App Install Tracking
- Many more . . .
You can implement all Or after we review your site, we will implement the ones that best for you. Please call us and lets see what can we do?
