Google Ads Services
What is Data-Driven Marketing?
Data-driven digital marketing is an approach to marketing that relies on the collection, analysis, and utilization of data to make informed decisions and optimize marketing strategies. In simpler terms, it means using information and insights from data to improve the effectiveness and efficiency of your digital marketing efforts.
What is Data-Driven Marketing?
Data-driven digital marketing is an approach to marketing that relies on the collection, analysis, and utilization of data to make informed decisions and optimize marketing strategies. In simpler terms, it means using information and insights from data to improve the effectiveness and efficiency of your digital marketing efforts.
Key Benefit of Advertising Online with Google Ads
Google ads campaigns are one of the best ways to drive more traffic to your website and encourage that traffic
to make a purchase or fill out a lead form.
Target Potential Customers
Targeting gives you the proficiency to show your ads to reach specific people with specific interests. Generally, for people who are interested in your products and services, Google shows them relevant ads.
Cost Control and Campaign Management
Google Ads has given control over to you how you spend your money. you can choose how much you spend per month and per day. You’ll only pay when someone clicks your ad. You can also manage the campaign through bidding strategy and other strategical parameters. So, Google Ads will help you to make a maximum profit at a low cost.
Measure Your Success
Through Google Ads, if someone clicked your ad, you’ll realize. If they clicked your ad and then did something valuable to your business like purchased your product, downloaded your app, or phoned in an order then you can track that, too with the help of GTM. You can get product value data, including Average CPA and CTR for advertising.
Strategical Plan of Google Ads
Infrastructure Setup
- Google Ads Account Creation
- Google Tag Manager Setup
- GA4 Tracking Implement
- Google Ads Conversion Tracking Setup
- Enhance Conversion Tracking Setup
- Google Ads Remarketing Tag Setup
- Google Ads Dynamic Remarketing Setup
- GA4 E-Commerce Tracking
- GA4 Linkup with Google Ads
- Custom Audience Creation in GA4
Findings & Analysis
- Website Navigation & User Experience
- Review Landing Page Experience
- Website optimize to decrease bounce rate
- Competitors Analysis
- Compare with competitor's website
- Identifying a few mother keywords
- Keyword research
- Audience research
- Headline and Description (Ad Copy) writing
- Forecasting & Budgeting
Campaign Setup, Manage & Optimization
- Campaign Goal and Objective setup
- Bidding & Budget setup and optimize
- Setup ad Extension and optimization
- Keywords selection & Optimization
- Define negative keywords
- Quality score analysis and optimize
- Remarketing audience setup and implement
- Ad group & ads creation according to need
- All Campaign Audit and Optimization
- Reporting
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