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Server Side Tracking

Why Do You Need to Know About Server-Side Tracking ?

You decide to launch a new marketing campaign and run some ads on social media or wherever you see fit. Excited, you sit back and wait for the traffic and ROI to start in. Many browsers today, such as Safari and Firefox, block data sharing through so-called intelligent tracking.

Using only traditional browser-based web analytics means you are unaware of how much traffic your site is receiving and what your visitors are doing once they are there.

Approximately 30-60% of tracking data is lost to Ad-Blockers, misconfiguration, and Intelligent Tracking Prevention (ITP), meaning that the information we rely on is at best unreliable.

It has been announced that by 2023, Google Chrome, the most widely used browser accounting for over half of all web traffic, will stop tracking user cookies. So, how will configure marketing cookie to acquire user data? This is a very common query right now. Server-Side Tracking is the right solution to overcome the hurdle!

Difference between Client-Side & Server-Side Tracking :

Client-Side Tracking involves the direct transmission of data from a user’s browser to an external server, such as Google Analytics or Facebook. Data is transferred via small pieces of JavaScript code called Pixel or Tag integrated into your website.
Server-Side Tracking involves sending and receiving data from your own web server before it is transferred to anyone else. It is possible to increase the security and control of your website by adding one more layer (the server) between it and your data collection platforms, such as Google Analytics or Facebook.
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Key Services of Server-Side Tracking

Facebook Pixel & Conversion API
GA4 Browser & Server-Side Tracking
Google Ads Browser & Server-Side Conversion Tracking
TikTok Pixel & Conversion API
Pinterest Pixel & Conversion API
Snapchat Pixel & Conversion API

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