Facebook Pixel & Facebook Conversion API
What is Facebook Pixel?
In light of iOS 14 and the existence of intelligent tracking prevention (ITP) algorithms in Safari, Firefox, and Mozilla, Facebook is unable to track accurate data for iOS users. The issue can be resolved by capturing data directly from the server rather than the browser through the Conversion API or server-side tracking.
Through the Conversions API, advertisers are able to connect their marketing data with Meta systems that optimize ad targeting, reduce cost per action, and measure results. Direct integrations require establishing a connection between Meta and an advertiser’s server.
What is Facebook Pixel?
In light of iOS 14 and the existence of intelligent tracking prevention (ITP) algorithms in Safari, Firefox, and Mozilla, Facebook is unable to track accurate data for iOS users. The issue can be resolved by capturing data directly from the server rather than the browser through the Conversion API or server-side tracking.
Through the Conversions API, advertisers are able to connect their marketing data with Meta systems that optimize ad targeting, reduce cost per action, and measure results. Direct integrations require establishing a connection between Meta and an advertiser’s server.
Difference
between Facebook Pixel & Conversion API
You decide to launch a new marketing campaign and run some ads on social media or wherever you see fit. Excited, you sit back and wait for the traffic and ROI to start in. Many browsers today, such as Safari and Firefox, block data sharing through so-called intelligent tracking.
Using only traditional browser-based web analytics means you are unaware of how much traffic your site is receiving and what your visitors are doing once they are there.
Approximately 30-60% of tracking data is lost to Ad-Blockers, misconfiguration, and Intelligent Tracking Prevention (ITP), meaning that the information we rely on is at best unreliable.
Difference
between Facebook Pixel & Conversion API
You decide to launch a new marketing campaign and run some ads on social media or wherever you see fit. Excited, you sit back and wait for the traffic and ROI to start in. Many browsers today, such as Safari and Firefox, block data sharing through so-called intelligent tracking.
Using only traditional browser-based web analytics means you are unaware of how much traffic your site is receiving and what your visitors are doing once they are there.
Approximately 30-60% of tracking data is lost to Ad-Blockers, misconfiguration, and Intelligent Tracking Prevention (ITP), meaning that the information we rely on is at best unreliable.
Overview of Setup Facebook Pixel and Conversion API by Google Tag Manager (GTM)
Here is an overview of the steps involved in setting up Facebook Pixel and Conversion API through Google Tag Manager (GTM).
Setup Facebook Pixel by Google Tag Manager
Connection between Website and Google Tag Manager
Setup Facebook Pixel by Google Tag Manager
Connection between Website and Google Tag Manager
Setup Facebook Pixel by Google Tag Manager
GTM integration with different CMS
Browser Side Standard Events Setup
GTM integration with different CMS
Browser Side Standard Events Setup
Page View, View Content, Add To Cart, Checkout & Purchase
Lead, Add Payment Info
Stape or Google Cloud Server Setup
Server Side Events Setup by Google Analytics 4 (GA4)
Stape or Google Cloud Server Setup
Server Side Events Setup by Google Analytics 4 (GA4)
Dynamic Value Pass for E-Commerce Website
GTM Server-Side Container Creation
Dynamic Value Pass for E-Commerce Website
GTM Server-Side Container Creation
Connect between GTM Server and Client Server
Conversion API Tag Implement in GTM Server Container
Connect between GTM Server and Client Server
Conversion API Tag Implement in GTM Server Container
Setup GA4 Client for Receiving Browser Events Data
Setup User Personal Information
Setup GA4 Client for Receiving Browser Events Data
Setup User Personal Information
Event Match Quality Increasing for Better Remarketing
Setup Deduplication by Event Id & Event Name
Event Match Quality Increasing for Better Remarketing
Setup Deduplication by Event Id & Event Name
Publish All Setup in Google Tag Manager
Delivery
Publish All Setup in Google Tag Manager
Delivery
Bug Checking from GTM Preview Mode
Error Fixing
Bug Checking from GTM Preview Mode
Error Fixing
